Sponsorship & Advertising

The Great Dorset Steam Fair is stronger than ever bringing in a massive £21.3m to the local area in 2010, £16.3m being spent within the show itself and the event is now widely recognised as ‘THE’ National Heritage Show.

Attendance Figures & Statistics

In 2010, over it's 5 day duration the Great Dorset Steam Fair attracted a massive 207,000 people with a population of 25,000 camping on site during the event.

• Great Dorset Steam Fair 207,000

• The Royal Bath & West Show 160,000
• The Game Fair 150,000
• Royal Cornwall Show 126,000
• Great Yorkshire Show 125,000
• The East of England Show 100,000
• Three Counties Show 98,000
• New Forest & Hampshire County Show 95,000
• Devon County Show 91,000
• Cheshire County Show 85,000
• Lincolnshire Show 68,000
• Dorset County Show 56,000
• Surrey County Show 40,000

78% of visitors to the Great Dorset Steam Fair rated the show as excellent

79% of visitors to the Great Dorset Steam Fair had been to the show before

80% of visitors to the Great Dorset Steam Fair said they would definitely return to the show

Sponsorship & Advertising

The Great Dorset Steam Fair, offers the ideal opportunity to raise your company profile & gain exposure to over 200,000+ people by associating your brand with this highly popular & widely acclaimed event, considered as the leading County Fair in the country.

There are many promotional opportunities available tailored to suit your company's individual needs and requirements, including:

• Sponsorship of Areas & Attractions, including but not limited to:
  • Main Show Ring
  • Horse Section & Ring
  • Heavy Haulage Arena
  • Campsites
  • Entertainment Areas
  • Other sections including Vintage Cars, Military Vehicles, Working & Static Tractors, Motorcycles & Vintage Collections
• Branding on Event literature, including but not limited to:
  • 15,000 official Show Programmes – advertising, editorial and sponsorship opportunities.
  • 360,000 Show Promotional Leaflets – insertion of your own promotional material
  • 12,000 Exhibitor Vehicle Passes - co branding and insertion of your own promotional material
  • 5,000 Public Camping Information Packs - insertion of your own promotional material
  • Steam Fair FM Radio Advertising – advertising opportunities
  • Signage and Banners
  • 50,000 maps – co-branding / advertising
  • Great Dorset Steam Fair Website - 182,000 unique visitors in 2010
• Signage & Displays, including but not limited to:
  • Co branding on event signage and banners around your sponsored area.

Media Coverage

Being the largest and most popular event of its kind, the Great Dorset Steam Fair attracts much media attention, with extensive coverage across all mediums including:

Extensive Television coverage on:

• BBC South Today
• BBC West
• ITV Meridian
• ITV West
• Channel 4
• Specialist television programmes. For example, at the 2008 show, an edition of the popular BBC Sunday evening programme "Countryfile" was filmed. This was then broadcast in October 2008.

Regional Radio Coverage:

Including campaigns and ticket competitions in addition to Steam Fair FM broadcasting throughout the show and online.

Regional & National Press coverage:

As well as extensive coverage in "Vintage Spirit" and "Old Glory" Magazines.

Prices

Packages can be tailored to your individual requirements please contact us to discuss your requirements.